Jeff Peters

permalink The Evolution Of The Batman Logo, From 1940 To Today
view the whole article HERE
and you can buy it here

The Evolution Of The Batman Logo, From 1940 To Today

view the whole article HERE

and you can buy it here

permalink For the next Olympics, the USA luge team will be dress as superheroes. Valiant Entertainment is sponsoring the team and will design their uniforms to look like X-O Manowar. Like it or not, it’s an intriguing piece of marketing. 

Image via Bleeding Cool and WSJ

For the next Olympics, the USA luge team will be dress as superheroes. Valiant Entertainment is sponsoring the team and will design their uniforms to look like X-O Manowar. Like it or not, it’s an intriguing piece of marketing. 

Image via Bleeding Cool and WSJ

permalink The back of the package on the front. Great idea.
thedailyskoop:

The most transparent packaging ever.
No, you can’t see through it but we are really excited about our weird approach to packaging. The idea is to make the most transparent package ever. Basically taking the back of the package and making it the front. That means lots of information and fortunately we LOVE info-graphics so we’re working graphics that quickly shows people what’s in each scoop of Skoop. The logo type is still a work in progress but it’s coming along nicely and we are too stoked to keep it to ourselves. We’ve been working with the good folks at @GoodApples. They’re more than talented designers. They’re wild for all things good food related and have really pushed our thinking. Already they have become important partners in the Skoop project. 

The back of the package on the front. Great idea.

thedailyskoop:

The most transparent packaging ever.

No, you can’t see through it but we are really excited about our weird approach to packaging. The idea is to make the most transparent package ever. Basically taking the back of the package and making it the front. That means lots of information and fortunately we LOVE info-graphics so we’re working graphics that quickly shows people what’s in each scoop of Skoop. The logo type is still a work in progress but it’s coming along nicely and we are too stoked to keep it to ourselves. We’ve been working with the good folks at @GoodApples. They’re more than talented designers. They’re wild for all things good food related and have really pushed our thinking. Already they have become important partners in the Skoop project. 

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The Jack Daniel’s posters are great, and the Wanda Sykes Gain video is fun once you play around with it.

thehalogroupeffect:

The Five Things You Shouldn’t Have Missed This Week: Friday, July 6

Wanda Sykes Hosts Interactive Gain Scent Matchmaker Studio on YouTube - via Brand Channel

IBM’s augmented reality app designed to improve shopping - via R&D Magazine

Chuck E. Cheese Mascot To Be Given Younger Hipper Makeover - via TIME

Pairing the Right Clothes and the Right Table - via NY Times

Jack Daniel’s Celebrates Independence Day With Branded Posters, Revives Authenticity - via Branding Magazine

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Our roundup this week has fun stuff for even non marketing/pr/etc folks. Specifically the ASPCA meme cat and Kyrie Irving Uncle Drew spot.

thehalogroupeffect:

The Five Things You Shouldn’t Have Missed This Week - Friday, June 15 

The ASPCA ‘Hovercat’ Ad Makes the Most of Cat Memes - via Trend Hunter

The Little Guy Inside the ATM - via Adverblog

IKEA POSTERS FOLD OUT INTO MOVING BOXES via PSFK

Chuck Wagon: Charles Schwab Rolls Out Mobile Truck Campaign - via Brand Channel

‘Uncle Drew’ Jumps from YouTube to TV via Ad Age