Jeff Peters

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The Jack Daniel’s posters are great, and the Wanda Sykes Gain video is fun once you play around with it.

thehalogroupeffect:

The Five Things You Shouldn’t Have Missed This Week: Friday, July 6

Wanda Sykes Hosts Interactive Gain Scent Matchmaker Studio on YouTube - via Brand Channel

IBM’s augmented reality app designed to improve shopping - via R&D Magazine

Chuck E. Cheese Mascot To Be Given Younger Hipper Makeover - via TIME

Pairing the Right Clothes and the Right Table - via NY Times

 Jack Daniel’s Celebrates Independence Day With Branded Posters, Revives Authenticity - via Branding Magazine

Posted in The Halo Group five things IBM Wanda Sykes Gain YouTube video marketing pr public relations advertising branding Chuck E Cheese augmented reality shopping apps Jack Daniel's Independence Day poster art banana republic bon appetit conde naste laundry funny
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thehalogroupeffect:

The Five Things You Shouldn’t Have Missed This Week - Friday, June 29 

Bank’s Real-Time Ad Campaign Thanks People For Honesty - via Ad Rants (See Video)

‘THE DARK KNIGHT RISES’ BILLBOARD: YOU GOTTA SEE THIS - via Screen Crush

Gay Pride rainbow Oreo sparks 20,000 Facebook comments, debate - via LA Times

Your Ad Here, on a Fire Truck? Broke Cities Sell Naming Rights - via NY Times

 ‘Deserve to Die’ posters pop up in some U.S. cities - via Yahoo News

Posted in Batman Deserve to die Facebook Lung Cancer Alliance NAB OOH Oreo The Dark Knight Rises The Halo Group advertising billboard branding gay pride honesty marketing naming rights pr public relations video bank National Australia Bank
permalink The Halo Group Effect: 101 Series: What Is an API?

Seriously though, how many times have you ben talking to someone about a concept and they have no idea what you’re talking about? When it comes to API’s, I hope this helps.

thehalogroupeffect:


Have you ever heard the term “API”? You most likely have, but do you know what it means? API stands for application programming interface, and is defined as “a specification intended to be used as an interface by software components to communicate with each other.” For our…
Posted in api marketing pr social media digital marketing The Halo Group 101 101 series tools facebook twitter instagram foursquare weeplaces instaprint We Are Hunted The Wilderness Downtown programming design apps arcade fire
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thehalogroupeffect:

The Five Things You Shouldn’t Have Missed This Week: Friday, June 22

Save the Troy Library “Adventures In Reverse Psychology” - See above video

CBS gets revenge on ABC with fake press release - via MSNBC

Adidas Climacool: Ready to Run Experiential Campaign - via DigitalBuzzBlog (See video)

JetBlue Launches Online Game Show - via Media Post

Twitter-Activated Vending Machine Launched In South Africa - via Forbes
(See video) 

Posted in The Halo Group pr marketing advertising branding social media video troy library cbs abc press release adidas climacool experiential jetblue game show twitter south africa 5 things reverse psychology vending machine
permalink The Halo Group Effect: What Is Digital Snacking?

If only there were an image of Dagwood eating something more digital.

thehalogroupeffect:

The other day, we mentioned the term “digital snacking.” Specifically, we mentioned that blogs were not (usually) a platform for digital snacking. So what exactly is it? We view digital snacking as a reference to the consumption of bite-sized pieces of content.

Can you think of…
Posted in digital snacking The Halo Group dagwood digital content meme digital media social media
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Our roundup this week has fun stuff for even non marketing/pr/etc folks. Specifically the ASPCA meme cat and Kyrie Irving Uncle Drew spot.

thehalogroupeffect:

The Five Things You Shouldn’t Have Missed This Week - Friday, June 15 

The ASPCA ‘Hovercat’ Ad Makes the Most of Cat Memes - via Trend Hunter

The Little Guy Inside the ATM - via Adverblog

IKEA POSTERS FOLD OUT INTO MOVING BOXES - via PSFK

Chuck Wagon: Charles Schwab Rolls Out Mobile Truck Campaign - via Brand Channel

‘Uncle Drew’ Jumps from YouTube to TV - via Ad Age

Posted in kyrie irving uncle drew meme The Halo Group ASPCA hovercat atm peru IKEA moving charles schwab mobile truck oh chuck nba tv commercial marketing branding advertising content
permalink The Halo Group Effect: 101 Series: What Is a Hashtag?

Just what exactly is a hashtag?

thehalogroupeffect:

You’ve heard the term “hashtag.” If you’re on Twitter, you’ve almost certainly seen it. You may have even seen one in the lower corner of your favorite TV shows recently. But what exactly is a hashtag? The term frequently gets thrown around, but you might not actually know what it is….
Posted in journchat cmgrchat trending twitter hashtag The Halo Group pr marketing journalism public relations twitter chat 101
permalink Send a vote our way!

I don’t normal post things like this here, and I don’t normally ask for votes…but hey, we’ll give it a try. Why not vote for The Halo Group in the bizjournals #socialmadness competition?


To vote for The Halo Group:

  1. Visit http://www.bizjournals.com/newyork/exclusives/socialmadness
  2. Under “small companies 1-99 employees” scroll down until you see The Halo Group
  3. Vote, follow, and like!
Posted in social madness biz journals competition social media the halo group the halo group effect
permalink The Halo Group Effect: 101 Series: What is a Meme?

Because you probably run across them all the time but might not actually know what “meme” means.

thehalogroupeffect:

Have you heard the word meme? If you have, you might not actually know what it means. If you haven’t odds are that you’ve experienced a meme. In fact, it’s a near certainty. The term “meme” was originally coined by Richard Dawkins, and was defined as an idea or element of social…
Posted in meme lolcats rebecca black the halo group charlie sheen friday winning Ridiculously photogenic guy evolution of dance 101
permalink The Halo Group Effect: Five Things Your Marketing Team Can Learn from The Avengers

thehalogroupeffect:

The Avengers. The blockbuster film produced by Marvel Studios and distributed by Walt Disney Pictures has been shattering box office records around the globe. If you haven’t seen it, you almost certainly have heard of it. Boiled down to the simplest form, the Avengers are a group…
Posted in Avengers The Avengers The Halo Group marketing